If you’re looking for a reason to sign-up for Amazon’s new Dash button, let me say six little words to you: Never run out of coffee again.

So what is the Amazon Dash button? Basically, if you are an Amazon Prime member, you can request a Dash button for one of 18 popular products. Say, for example, Tide laundry detergent. You program the button so that when pushed, it automatically places an Amazon order for the item you’re running low on. (Worried about someone accidentally pushing the button? Don’t… you get a text on your phone whenever an order is placed, making it easy to cancel!) This video might help explain it better than we can…

While some critics are calling the Dash button a rather blatant attempt to boost the number of people signing up for Amazon Prime — which it undoubtedly is — this is also one of those inventions that is so useful and so simple, it’s hard to believe nobody thought of it sooner.

Will you get a Dash button? What product would you use it to order most often?